I made a quick trip to Meijer last night and due to the cold weather the store was mostly empty. As I was walking past all of the registers, the lack of people made me realize how much reading material there is on every checkout lane.

Then I started thinking about how much of this stuff must be selling because it’s the most profitable area in the store! People are buying A LOT of these fad diets, bogus weight loss tips, and celebrity gossip or else it wouldn’t be taking up this prime real estate.