Baker is one of about 425 employees at Reebok who are taking part in a new fitness program that is transforming the sneaker maker’s Canton headquarters. Participants lost over 4,000 pounds collectively during 2011 – roughly the weight of an small SUV.
via Reebok on a mission to get its employees fit – The Boston Globe
Nike and Adidas have always been my go-to brands for exercise shoes and clothes. I’ve never owned anything made by Reebok until this past November. I’ve gained a new respect for Reebok because of their support for CrossFit and the culture they are encouraging with their employees. I’m looking forward to the new commercials they have coming out.
ESPN is starting to encourage CrossFit too.
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I think this is the new ad: The Sport of Fitness has Arrived. It’s a cool spin on the way we call a CrossFit gym a box.
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