Mo launched Rate The Stuff earlier this week. It’ll be interesting to see how the Yahoo ads do on the new site because each page will be so specific to a product. Early on, the ads are very focused, so my guess is that it’ll be a hit. Will RTS be able to survive with so many other review sites out there from the big blog networks? Time will tell.

This is Mo’s 4th site, compared to my 3. I guess I better step it up!