Last month Precept released a new softer lady ball which “offers avid women and slower swinging golfers ‘super soft, super high and super long’ performance.” According to Precept’s press release, the Lady SIII is the softest feeling golf ball on the market.

Some of the technology that went into the golf ball helps to generate maximum ball speed, minimize vibration, deliver optimum green side control and enhanced feel while putting. In addition, Precept has engineered a new dimple patter to help golfers get the ball in the air. For the women I’ve golfed with, this seems to be the #1 problem among them.

In addition to a traditional white golf ball, the Precept Lady SIII comes in four colors of pearl (yellow, blue, pink, and clear). I imagine the pearl variations of the ball were created for the female golfer who is looking to keep that cute look on the golf course.