Mtn Dew: Summer Freeze

Is it just me or do they release a lot of blue flavors? Maybe I have a memory bias because it’s my favorite color.

B thinks it tastes like the bomb pop Faygo, but that was the 2022 Voo-Dew. I don’t get that and I’m having a hard time placing the taste, but the initial wave of aftertaste is very familiar. Overall it’s a solid flavor I’d drink again if someone gave it to me. I don’t think I’d buy one, so it gets a 6/10.

Mtn Dew: Pitch Black

Mountain Dew has brought back Pitch Black and I’m not sure I ever had it. I couldn’t find a MtDewVirus review for it, so here we are. I was trying to figure out what this tasted like when B said “It tastes like a flat grape Crush.” She had it. It’s a shitty version of a grape pop, so it only gets a 4/10. I would not buy this.

Mtn Dew: Typhoon

On Wednesday I saw a tweet from Mountain Dew about a new flavor I hadn’t heard of. It’s a flavor which was released to stores in 2010 but hadn’t been made in over a decade. It was only available through The Dew Store. It seemed like people had loved it, so I ordered a 6 pack of 16 ounce cans, which ran about $20 after shipping.

Dew with a Blast of Tropical Punch

I have a head cold this weekend so I wanted to drink a couple of cans before writing my review. This is easily one of the best flavors I’ve had, maybe only second (other than the original) to White Out. I’m glad I have four more cans to enjoy, but I don’t understand why they don’t keep some of these fan favorites around full-time.

I give it a 9.5/10.

Mtn Dew: Flamin’ Hot

This doesn’t even sound like a good idea and of course I was going to try it. The left side of the label says “Caution: Flamin’ Hot Taste” but there is no such thing. I definitely get a citrus flavor and can tell it’s a Mtn Dew, but there is no kick to it and not even a hint of an aftertaste. It’s actually a decent flavor, but due to falling short on its name I give it a 4/10.

Mtn Dew DEW-S-A

They combined Code Red, White Out, and Voltage for this patriotic flavor, aptly named. The White Out was my favorite alternative Mountain Dew flavor, but they don’t carry it anymore. When I first tried the DEW-S-A it seemed to have an odd aftertaste and I couldn’t place it from the 3 flavors. I got used to it after a few sips and it ended up being a solid drink, earning a 7.5 out of 10.

A Mountain Dew Sign and Some History

Last week a Mountain Dew sign caught my eye while browsing. It had an odd character and a slogan that sounded familiar. I knew I had to get something like it for the walls in my shop. After some searching through FB Marketplace, eBay, Amazon, Etsy, and Google it didn’t take long to decide I wasn’t going to spend the kind of money it takes to get an original rusty Mountain Dew sign. I went back to the sign that sparked my interest and ordered it.

The colors, artwork, and being embossed are all quality. It’s a really fun sign that now lives on my shop wall.

This journey doesn’t stop there though. I thought the style of the art was familiar and it was. Back in 2015 I saw a different Mountain Dew sign while I was in Park City, Utah. I was pretty sure I’d heard/seen the slogan “It’ll tickle yore innards” as well and sure enough, it was used on a bottle of DEWshine I drank back in 2016. The same hillbilly character was appearing everywhere! His name is Willy, which makes a lot of sense when you learn Mountain Dew is actually slang for “moonshine.” (source) Here’s an early (original?) commercial.

Mountain Dew was invented in Knoxville, Tennessee, in 1946 when Barney and Ally Hartman, of the Hartman Beverage Corporation, first debuted their new soft drink at a Gatlinburg convention. The drink’s trademark became official in 1953. Originally, Mountain Dew’s flavor was lemon-lime similar to 7-Up or Sprite and it was created by the Hartman brothers primarily as a mixer for hard liquor. In fact, the name “Mountain Dew” came about because the brothers joked that when mixed with liquor, the drink resembled a fine Tennessee moonshine.

…it was not until 1960 when Tri-City’s manager, Bill Bridgforth, changed the flavor to the citrus-lemonade flavor we know today, that the drink began to soar. As Bridgforth put it, “it took off like a cat hit on the tail with a hammer.”

source: “It’ll Tickle Yore Innards!”: A (Hillbilly) History of Mountain Dew

I’m so glad they changed the flavor.

Ya-hooo! Mountain Dew!