I’ve pointed out similarities between the communities of CrossFit & WordPress before. Came across this video posted in 2011 of CrossFit’s founder, Greg Glassman, talking about blogging and their use of it on crossfit.com (known as “main site” in the community).

It seems like several times a year, we run into articles forecasting the death of blogging. Guess what… we keep seeing more and more activity. You can find all kinds of people and articles claiming “CrossFit is only a fad” or “the downfall is coming soon.” Guess what… the number of affiliate gyms around the world keeps increasing and the Open, now in year 6, has seen a 10x growth in participants.

A lot of CrossFit’s success can be attributed to the fact there has been a free workout posted on their blog every day since 2001. A lot of gyms and home gym athletes follow main site for workouts instead of doing their own programming.

If you’re running a business and you don’t have a blog, you’re missing out on a huge opportunity to connect with a lot of people and possibly create a community of your own. Not everyone uses Facebook, but everyone can visit your web site.