Microsoft's Zune Project

The big news from Microsoft today was the confirmation of the Zune project. Just do a few searches and you’ll find plenty of information. I’m not writing about it to give any information or what it’s about. All I want to say is, don’t count them out.

Can Microsoft create a real competitor for Apple’s iPod? Only time will tell. If there’s one company in the world that can do it, that company is Microsoft.

Think back a few years to the video game console market. Sony’s PlayStation was the system to own. Microsoft launched the Xbox and then followed it up this past year with the Xbox 360. The Xbox 360 with Xbox Live has been an amazing success. Apple’s iPod line currently holds 75% of the market share, but Sony’s PlayStation had to be pretty close or even higher in the video game console area. Microsoft is now a force to be reckoned with when it comes to console gaming. The iPod is an extremely strong product line, but I wouldn’t bet against Microsoft just yet. I can’t wait to see what they come out with.